The Scariest Part of Building a B2B SaaS Had Nothing to Do with Code

Hello, I’m trying to share my B2B experience with releaseview.com.

I’m doing this a bit differently compared to my previous projects.
It’s not something new; other products work in the same area, so I know the idea is validated.
I didn’t go deep into development first. I just put up a landing page, added a waiting list, and started reaching out to people on LinkedIn to see if there’s any interest.

At the beginning, that part was actually the hardest.

It took me a while to even start. I was overthinking it a lot, like if I say the wrong thing, I might mess up my chances completely.

At some point, I just realised that doesn’t really make sense. I’m not doing anything wrong. I’m just asking if something I’m building could solve a problem for someone. If they’re not interested, that’s fine.

A “no” is expected anyway.

So far I’ve got around 25 people on the waiting list. For me, that already feels like a good sign.

What’s been interesting is how B2B feels different from what I was used to.

It’s less about features. People don’t really ask for that. It’s more about whether something actually saves them time or removes a problem they care about.

That’s basically where I am now. Keeping things simple and focusing on one thing that works properly before adding anything else.

Best,
Tiago